Osim swot analysis Essay

Introduction to the segment of holistic lifestyle products and their need in today’s market Short intro to brand osim and its heritage A short study on what has been osim’s market standing in asia (this will help ease the swot analysis in the essay) Introducing what the essay will be about – will & How osim can survive in the market Starting with strength Asia’s no.1 preferred healthy lifestyle brand Since it already has top of the mind recall and customer trust (and loyalty) behind it, it can position itself in America just as it positions itself in the Asian markets. It can position itself as an Asian holistic brand in the American markets. Given its already numero uno status in asia – osim can increase its sales by changing up its method of advertising (tvc, print and more outdoor) and creating more brand awareness. Weakness & opportunity Luxury brand – expensive turn around and introduce a need to make it seem as a medically beneficial product needed by one and all It’s main weakness is that it is priced as a luxury product which ensures that biggest consumer base of middle class looks at it as a luxury rather than a necessity. To take care of this, osim can price itself competitively and concentrate on its product placements (example, residential areas – lobby’s) it can also try the free product use for a limited period, so people can first hand see the benefits of the product. Given its business model (u.s) osim can also innovate its products to suit the needs of the American consumer. Threats Cheap products which make use of the same technology that osim uses Less priced local products Any competitor who will sell the same array of products at a lower price. Long shelf life of its products (no one will buy a massage chair everyday) threatens the business model itself. Introduce the big question, whether or not you think osim will survive? Answer : yes, it will. Why? Because it places innovation and global market domination as one of its mission statements. A breakaway from the traditional advertising will suit its needs. Expansion of the brand will help with its evolution. OSIM – EXPANSION IS THE KEY TO SURVIVAL Technology ushered in the 21st century and with it came countless innovations and products aimed at our well being. With long working hours and even longer waking hours, the health of the average individual has been on a constant decline. This has resulted in a huge market opportunity for many health-based brands, world over, as people today want the comforts of the gym in their homes. And given the lack of products or brands that cover this field extensively has resulted in certain brands having a monopoly over this segment. But as we know, monopoly is no guarantee for a long shelf life in a constantly changing consumer market, so what do these leading brands do in order to survive and extend their brand life is highly imperative. A brand facing these very questions is OSIM – Asia’s leading health and lifestyle product brand. With monopoly over the health-based product markets in China, Osim rapidly captured markets all over major nations in Asia and established itself as a leading brand in the segment of holistic healthcare. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially when founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market, decided to abandon the original electrical and household appliance route of Osim and dove headlong into the health and lifestyle market in Asia. Consumers were very accepting of Osim’s product offerings and the stock of Osim rose very rapidly in this initial period. But as every coin has two sides to it, Osim’s business model is in itself a threat to its survival! With health and lifestyle based products having a long shelf life, people are unwilling to buy Osim’s product offerings repeatedly. An apt example of the same would be the signature massage chairs that they are renowned for, while this product is their no. 1 seller, it also has the longest shelf life, making the time period between a repurchase really long. Other similar weaknesses that threaten the brand’s very survival are market saturation. As other local products flood the market using Osim’s innovative technology, consumers are bound to be swayed by the promise of cheap price and good technology. While these problems are unavoidable and run parallel to the brand’s very nature there is a bigger problem that threatens Osim – limited market reach. As mentioned before, Osim leads brand markets all over Asia, especially in China. Enjoying a top of the mind recall value as being â€Å"Asia’s no.1 health and lifestyle brand†, Osim has all but saturated its own expansion opportunities within the Asian Continent. This fact coupled with the long shelf life of its products and a high price bracket make international expansion the only long term and viable solution for Osim to ensure its survival in the long run. Ironically, Osim recognized this very problem and they had also made a move to correct the very problem in 2005 when they acquired American national level specialty retailer Brookstone such brand is OSIM, asia’s leading health and lifestyle brand. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially with Founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market saw a huge reversal in Osim’s sales and revenues as people started buying Osim’s unique health based products. Based on this performance and the market’s reaction to his brand, Ron Osim officially launched brand OSIM in the year 1993. Riding high on its initial success, brand Osim opened up 60 new point of sale product distribution outlets within Asia. Further reaching out it opened up stores across Malaysia and Indonesia too. This aggressive expansion strategy combined with its business model saw brand OSIM garner the top spot in the Asian markets within a short period of time.

Australian Engineering Practice Free Samples

Engineering is the use or the application of knowledge which can either be scientifically acquired, socially acquired or even practically acquired purposefully to come up with new design or to an extension improve on the existing structures and design.it is a field that is broad and involves various engineering disciplines. Basically, as an engineer, the expectations that primarily come to mind is to be able to critically think of new design or improving on the existing ones so that the various problems within the society are solved. Hence, the knowledge learnt in the university is a reflection of the expected outcome of an engineer  (American Society of Civil Engineers, 2011, p. 643). The perspective of engineering remains the same both in the university and the real world since the expectation remains the same. However, there are new roles that one expects to play was an engineer in Australia which includes maintaining the technical competences, precisely solving the various challenges in the society and also enhancing great effectiveness at work. There are various competencies one needs to have to be an engineer including eligibility for membership and also immigration assessment .as an engineer, some of the values that I would add in the engineering field are professionalism, integrity, teamwork and also innovation  (Frankline, 2014, p. 975). An expert is someone that has a sustained experience in a particular field of practices or professionalism.   Generally, one is considered an expert when the person has a vast knowledge or skills pertaining to a particular matter of discussion.   It is derived from experience in that it is a direct function of time and also depends on the quickness of the person in question.   (Ronnie, 2011, p. 543). Reading through books and journals in various engineering helps one to acquire knowledge pertaining to engineering as a profession and also to develop some of the core values that are needed in life such as teamwork and integrity.   Innovation helps one to understand the importance of teamwork which helps one to take a short time to learn some particular concept rather than working on it alone which ends up consuming time and also one may not be able to completely perform a particular task within the stipulated specifications. This directly starts from the various group projects that are provided in class  (Ludden, 2008, p. 346). Listening, seeing and reading are very key in engineering. Listening helps one to understand various concepts.   Seeing helps one to be able to identify various problems within the society. It also helps one to be able to critically reason out on how solutions can be computed. On the other hand, reading is equally significant since it makes one be more knowledgeable and also gain new concepts that he or she was not aware of. The process used when carrying out a research is a qualitative and quantitative analysis that involves both collections of data and reading past articles on the subject under discussion.   This helps one to understand the concepts and be able to write them down or explain the various process in own words.   After doing a research, the noted down findings are electronically stored through computers in a paraphrased language. Paraphrased language involves first comprehending the concept and the various aspects involved and then noting them down in own understanding  (Pearson, 2007, p. 735). Collaboration is one of the key factors for success in every organization.   This is because all the members will be able to participate and share ideas on particular areas.   There are various skills that are gained as one grows particularly teamwork and commitment.   It becomes one of the major challenges more so with a teamwork whereby you will realize that some of the team members are not cooperative and also not committed in terms of handling certain things.   Thus it sometimes becomes a demoralizing factor Engineers Australia Stage 1 Competencies is based on three particular issues or competencies which defines its importance as described below. It helps to identify whether a person has the professional knowledge and the skills required for the engineering practices. Besides, stage one competency helps to determine whether a person possesses the professional and persona; attributes that are essential for engineering practice A situation that occurred once was when giving instructions to fellow teammates in a hockey sport. This came as a result of rules that had changed and were due to be effected on an upcoming tournament.   The situation was not difficult as the team members had learned to cope with new rules and were always flexible and dynamic.   The were no difficulties during issuing of the instructions Collaboration helps to achieve best results within a precise duration.   It makes work easier and also saves on time since the contrary which is a bit of resistance slows down a process.   Collaboration entails some behaviors which have been observed from great collaborators such as understanding, integrity and also patience  (Nottingham, 2009, p. 622). After the review of the various skills and attributes, I can comfortably award myself a 4 star in my various skills and attributes.   In particular, the skills that I feel competent in include listening, integrity, teamwork and also honesty. Conversely, there are some skills that I have not fully attained more so teamwork since I experience some challenges to do with handling my fellow team members there always arises issues relating to commitment Taking Thomas Edison as one of the engineers that greatly had a positive impact on the society by coming up with the first commercial light.   This was a light bulb that had many attributes including possessing a durable incandescent material and a highly resistant filament material. This he was to achieve after a series of tests without giving up. Presently, credits are still rewarded to Edison after successfully helping to bring a solution to the earlier situation of darkness.   Apart from the various technical skills, one factor that comes out in Thomas Edison is commitment and the urge to provide a solution. Besides, Edison was patient and ensures that quality time is applied on the project thereby coming up with a solution that is appreciated up to now  (Johnstone, 2009, p. 772). Projects vary in size but what matters is the success of any project. Thus there are some aspects that ensures that a project is properly managed. These include Strategic planning, Communication, Resources and the various personnel’s that will be involved in the success of the project –  (Brasier, 2008, p. 643). A project needs that quality time is dedicated towards it to ensure its success.   It involves the various stages of proper planning else it may not meet a certain deadline and end up being untrusted. Personally, I am good at managing my time since I always complete my tasks within the stipulated deadline. My best behaviors in terms of time management include completing my tasks on time and also always being updated  (Kazi & John , 2012, p. 352). However, I do find a challenge when managing my time due to a spirit of perfectionism whereby I would tend to ensure that all my answers and tasks are perfect hence this makes me spend much time on the tasks. This refers to the visual representations and techniques that are applied by both designers and engineers for the purposes of expressing and generating ideas. It generally deals with ensuring that all the ideas that an engineer has been placed down in a piece of paper to enable the person plan well before embarking on the engineering task  (Johnstone, 2009).   The tools that are required to perform an engineering mind mapping are very simple and easy to acquire. They include pen and a notebook. The process of engineering mind mapping entails placing the main idea or them in the middle part of a paper and then embarking on the generation of ideas .the ideas are placed just sketchily since there is no order and thus the persons doing the mind mapping just write down anything that comes up in his mind.   They may be informed of drawings, comments, questions, material listings a, statements among others as long as they are related to the central topic. Besides, there are no word limits hence the engineer should write everything that comes at the back of his mind. Thereafter the designer or the engineer should be able to link these thoughts together by interconnecting the graphics, pictures and the words  (Pearson, 2007).     This technique does not necessarily mean that it can only be written by the engineer or the designer starts to design. There are no limitations hence it can be written down at any stage of the process of design. One is able to do the kind mapping at the start in order to generate the problem that needs a solution and also at the middle of the task to generate other possible ways of providing the solution. It is most preferred to be done when one feels like emptying the thoughts that one has or when an engineer or a designer is stuck in the middle I the design process.   Below are examples of the mind map. It can also be applied in every aspect of life even in the day to day making of decision.it also helps in making one be more creative as it will give room for expression and expansion of the thoughts that a person has  (Johnstone, 2009). American Society of Civil Engineers, A. I. o. C. E., 2011. Engineering Solutions for Sustainability: Materials and Resources. 3rd ed. London: John Wiley & Sons. Edward F. Crawley, J. M. S. Ãâ€". D. R. B. K. E., 2014. Rethinking Engineering Education: The CDIO Approach. 1st ed. new york: Springer Science & Business Media. Harding, R., 2011. Environmental Decision-making: The Role of Scientists, Engineers, and the Public. 2nd ed. Chicago: Federation Press. Daniel A, 2017. Effective Communication at Work: Say what you mean and get what you want. 1st ed. Chicago: 50Minutes.com. Ludden, M., 2008. Effective Communication Skills: Essential Skills for Success in Work and Life. 2nd ed. Westminister: JIST Publishing, Nottingham, U. o., 2009. Sustainability & Engineering. 1st ed. Nottingham: University of Nottingham. Pearson, N., 2007. FCS Professional Engineering Practice L4. 2nd ed. Pretoria: Pearson South Africa. Stephen Johnston, J. P. G. W. J. K., 2009. Engineering and Society: Challenges of Professional Practice. 2nd ed. Carlisle: Prentice Hall,

Public International Law Essay Example | Topics and Well Written Essays - 2000 words

Public International Law - Essay Example This led to the establishment of the international legal system. The main purpose of this system is to promote justice for all persons all around the world. This system has many advantages and benefits. However, many of the supporters of it seem to look through rose-colored glasses and ignore numerous shortcomings. In this work we will try to reveal positive and negative aspects of the international legal system with regard to the following issues: international antiterrorism law and recognition of new states. The urgent need for international legislation about the antiterrorism arose after the events of the 11th September, 2001. Before these events the international community relied more on diplomatic, economic and strategic means to manage international terrorism. But the attacks on the World Trade Centre and the Pentagon, the United States and the other countries of the world began to muse over more effective means to fight terrorism and now the international community decided to introduce a military response to it /Lozada, 2006/. Since that time antiterrorism legislation became a matter of global concern and closer investigation. It appeared that drafting and implementation of international antiterrorism laws is not an easy task because this law â€Å"crosses boundaries between states and between domestic, regional and international law as well as traditional disciplinary boundaries between administrative, constitutional, criminal, immigration, military law and the law of war† /Ramraj, Hor & Roach, 2005/. We will list some main problems of the international antiterrorism law, which influence its effectiveness in protection of all people. The first problem is the absence of single international definition of terrorism. The International Convention Against Terrorist Strikes with Explosives (1997) and the International Convention for the Persecution of Terrorist Financing (1999) tried to provide the definition of terrorism. However, like the

Tower of Pisa Essay Example | Topics and Well Written Essays - 1500 words

Tower of Pisa - Essay Example As suggested by Puzrin, Alonso and Pinyol (2010), experts have not been agreeing on the problem leading to the failure of the project. Some argue that it is static while others argue that it was the ground sinking or the effects of the design used by the particular architect. The main cause of the leaning is attributed to the reaction of composite clay, sand, and shells on which the tower is built on. The tower was prone to two major risks one being a failure in the structure of the fragile masonry and toppling as a result of the breaking up the of the foundation’s subsoil. One of the solutions put in place to counter this problem was the installation of a counterweight on the northern side of the base of the tower so as to stop the tilting. This solution did not succeed and therefore another solution was initiated in 1995. This involved inserting compressed steel cables and the same compressing was done to the subsoil. This instead increased the leaning of the tower. After th e period of structural restoration, the tower is now undergoing surface restoration so as to repair visual damage especially corrosion and darkening. In 1964 the Italian government requested for assistance in saving the tower from collapsing, however it was considered to leave the tilt as it was vital for promoting tourism in the city of Pisa, as suggested by D’Alfonso (2005) Owing to the failure of the solutions used for restoring the tilting of the tower, the Italian commission embarked on a subsoil study program in 1965.

Gender and Sexual Studies Essay Example | Topics and Well Written Essays - 1000 words

Gender and Sexual Studies - Essay Example This essay demonstrates that academic literature on indigenous family violence indicates that men were permitted to hit their wives and children. On the other hand, it was rare for a woman to hit a man, no matter how much wrong a man commits. Any form of punishment meted out to men was determined and exercised by community â€Å"elders† who mediated most family issues (Vheim, 2013:39). The question as to why men were allowed to judge and prosecute women so quickly while their transgressions were judged by â€Å"high courts† is another grey area that creates confusion in the everyday understanding of gender violence issues (Otto, 2013:26). In retrospect, it is important to consider that societies have always been patriarchal in nature; there are little or no documented examples of matriarchal societies. Modern thinking, although it accepts that society is still patriarchal, has been geared towards creating a balance between genders or a sense of balance that insinuates equality. For example, contemporary everyday understanding holds that all children, regardless of their genders, must be given equal opportunities to access education and other basic services (Otto, 2013:29). However, academic literature on indigenous family violence postulates that men and women are unequal from childhood, with young girls being inferior to boys and therefore second-class citizens when it comes to access to any privileges. The evolution of mentalities has created two perspectives on gender issues that oppose each other (Vheim, 2013:37). The first world is that informed by academic literature on indigenous gender issues, and the second is that informed by modern views on gender issues.

Inquiry Brief Essay Example | Topics and Well Written Essays - 500 words

Inquiry Brief - Essay Example My research question is as follows: do medical advancements and biomedical progress outweigh the controversial ethical and moral acts made in stem cell research? My argument is that medical and social benefits stem cell research brings to humanity the past progress and future development of the research. For the purpose of the analysis and argument on stem cell research, three academic sources were selected. The article by L. Leydesdorff and I. Hellsten â€Å"Metaphors and Diaphors in Science Communication: Mapping the Case of Stem-Cell Reseach† in Science Communication examine the term â€Å"stem cell† and how it varies in different contexts of research, applications and policy debates. From the very beginning, authors emphasize the pressing importance of stem cell research, indicating that the United States President George W. Bush addressed the political and social issue of stem cell research, specifically, embryonic stem cell research and it was the first time an American President had gone on national television in a special broadcast on a bioethical issue (Leydesdorff & Hellsten, 71). Later in November 2001, Bush convinced Congress to ban reproductive and therapeutic cloning of stem cells (Leydesdorff & Hellsten, 71). Authors points out that these restrictive policies have greatly affected both scientific research in the United States and the public debate over stem cell research. More specifically Leydesdorff and Hellsten focus on communication of stem cell research to general public and the importance of it to the latter. From the authors’ perspective, it is evident that stem cell research will receive the fullest reception of society. In her book â€Å"Stem Cell Research† Lillian Forman provides a thorough analysis of almost every aspect around stem cell research, from its medical potential and future benefits to policy

Transformational Leadership Article Example | Topics and Well Written Essays - 2500 words

Transformational Leadership - Article Example Thus, the leader plays the crucial role of ensuring that people take action that is in sync with the objectives and goals of the group. Leadership is a social phenomenon. As such, there are elements of leader-follower relationships that are mainly subjective in nature and are influenced by individual personality and the philosophical outline of the group (Nozick, 2010 p27). Due to this, the definition of leadership in itself is not quite clear. Gallos defines leadership as â€Å"a complex social process, rooted in the values, skills, knowledge and ways of thinking of both leaders and followers† (p18, 2008). This definition therefore means that leadership is influenced by some variables that influence the relationship between leaders and followers. However, there has been debates in academia and practice about how leadership can and must be construed (Stevenson, 2004 p2). Leadership can be seen as a transaction through which the leader gets to instruct and force his followers to attain the objectives of the group. In this sense, leadership is seen as a transactional event. A transactional event is â€Å"an activity or event whereby a group of people need some form of direction to attain a clearly identified goal† (Paulsen, 2010 p17). In the concept of transactional leadership, followers are required to attain stated ends and the leader is there to ensure that. This means that a formal relationship exists between a transactional leader and his followers. This relationship does not extend beyond the confines of attaining the objectives at hand. On the other hand, several contemporary writers like Bass and Burns have put forward the concept of transformational leadership. Transformational leadership seems to encompass some social aspects which enhances the relationship between leaders and followers outside the normal scope of work or organizational goals. This paper examines the concept of transformational leadership. It begins by identifying the default position of leadership in organizations, which is transactional leadership. From that point, the paper goes on to evaluate the role of transformational leadership as an improvement and replacement of transactional leadership. The paper also focuses on elements of t ransformational leadership and examines some important aspects of this type of leadership. Transactional-Event, Leadership and Authority Max Weber stated that there are three sources of authority and these sources of authority puts a person in a leadership position in a transactional event (Walonick, 1993). Weber's three sources of authority are patriarchal/traditional, rational/legal and/or charismatic/informal. Patriarchal leadership results from historical activities which gives individuals and families certain social status. Thus, people who acquire leadership through patriarchal authorities are mainly people whose births and families have some inherent power or rights of leadership which are transferred to them through inherently. On the other hand, rational/legal authority comes about because a person is legally accepted to have acquired the necessary education, qualifications/certification and relevant experience to fill a given position (Kalinowski, 2005). Such a position of authority is legally recognized by the laws of the land. Charismatic authority comes about as a result of certain informal qualities that renders an individual more powerful in a group. This power, when exercised gives the individual some kind of authority. In exercising authority, a leader could see the followers as a means to an end or an end in itself (Grint, 2002). The approach used, makes the leader either