Tobacco Company Strategies Towards Health Awareness free essay sample

Threats faced by the tobacco company is the raise of awareness on the hazard of smoking and the big increament in taxes. The awareness campaign usually came from the local government which tax is paid to. On the other hand, number of smokers keep on rising each day eventhough the proggresive campaign towards the awareness of hazards of smoking. Several resistance towards the development of tobacco company. Like wise, the company has to raise the good image of their company. By doing this, the bad image as a tobacco company which lead to unhealthy life style will be reduce. They tried to emerged with a lot of positive approach towards the effort on banning smoking in public area. The world tobacco industry generated sales of almost $721 billion in 2010 according to analyst. Cigarettes represent the leading market segment with revenue exceeding $681 billion, which accounts for almost 95% of the overall market. The yearly rate of market growth is expected to accelerate to be 4. We will write a custom essay sample on Tobacco Company Strategies Towards Health Awareness or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5% until 2015, bringing the market to almost $890 billion. The tobacco market involves the retail of tobacco, cigarettes, cigars, cigarillos and chewing tobacco. There are currently around 1. billion smokers in the world; this figure is expected to climb at a rate of almost 4% per year. Tobacco is grown in over 120 countries worldwide, using close to 4 million hectares of total agricultural land available globally. Around 12 million cigarettes are smoked every minute around the world. Around 35% of men in developed nations smoke, compared with 50% of men in developing nations. About 22% of women smoke in developed nations, compared with less than 10% in developing nations. Cigarettes represent the largest share of the tobacco market in sales volume and value. Though consumption levels have fallen, the absolute number of smokers has been climbing along with the global population and disposable incomes, reports Global Industry Analysts. China is the largest regional market for cigarettes. Cigars do not generate the same sales or sell in the same high volume as cigarettes. In a more recent trend, the social cachet attached to cigars has been boosting sales. As consumers become more health conscious, they are opting for cigars for their lower level of harm to health. Cigarillos, which are cigars that way less than three grams, represent the market segments recording the most rapid growth. In the past, cigars have been much less marketed than cigarettes, associated with a different demographic (that of the older male), and have not been paid much promotional attention by companies. Advertising of cigars is on the rise, along with aromatic filter varieties, which appeal more to younger and female demographics, and there are increasing numbers of tobacco-only stores in operation. The three leading companies in the global tobacco market are Philip Morris International, China National Tobacco Corporation and Japan Tobacco. Philip Morris International is the world’s largest tobacco company, which sells its products in 180 countries, and held a 16% stake in the international market outside of the US in 2010. Excluding China, the company holds almost 28% of the global market. As tobacco consumption in developed countries declines due to health awareness, tobacco companies are concentrating more on developing countries, including Latin America, Asia, and the Middle East. The industry is focusing its efforts on advertising strategies such as offering low-risk products and re-launching existing products to attract female consumers. More recent product offerings include cigarettes flavored with mint, citrus, and vanilla, and low-risk products with reduced toxins and carcinogens or free of nicotine. The global tobacco industry continues to struggle with negative publicity due to health concerns, high taxes, and state regulations. Once seen as a social pass time, smoking is now perceived as anti-social and damaging to health, causing premature deaths and lunch cancer. Companies are now required to include health warnings on their product labels and are no longer allowed to undertake marketing campaigns. For example in America, the tobacco industry has funded state initiatives that provide resources to help smokers quit smoking as per the  Master Settlement Agreement  regulated by the U. S. government. For example,  Phillip Morris  USA operates a  Ã¢â‚¬Å"Quit Assist†Ã‚  website that acts as a guide for those who choose to quit smoking. Companies and organizations can sponsor events, programs, festivals, performances, individuals, groups, teams, equipment and/or facilities, by providing financial support for activities, promotions and services. Sponsorship refers to the donation of money, services or in-kind support in exchange for recognition of the donation (e. g. , being listed as a â€Å"sponsor† of an event, production or competition). Many companies, including tobacco companies, engage in sponsorship for the purpose of promoting a product or a cause, supporting a needy group, establishing name recognition for a company or brand, earning publicity for a â€Å"good deed,† or building an image for a company, organization or product.

Amarcord essays

Amarcord essays History can be interpreted in many different ways. It can be viewed from different perspectives and retold in many different voices. The beauty of it all is that historic events, as beautiful or disastrous as they may be, affect people on the individual level. An artist who wishes to retell his or her past cares not how others were affected, but how the artists themselves lived and overcame these situations. A vivid example of how an artist, in this case a film director, retells his own past during the years of WWII is of Federico Fellini. The film Amarcord is a colourful retelling of Fellinis life growing up in a small costal Italian city, ruled by fascist dictators. Unbound by any particular plot, Fellini uses various characters, and locations in and around the city to visualize personal situations in a comical, and often sexual way. In the movie Amarcord, a typical Italian family is portrayed by a series of high energy, care free, and sometimes violent characters. Fellini truly captures the essence of the family in the scene when they are eating together at the dinner table. The mother of the household is constantly slapping her son, and husband on the back of their heads for saying stupid things and acting inappropriate. The father, perturbed by his sons ignorance, threatens to kick him out of the house, and chases him around the table and out the door. Through the use of slapstick comedy, Fellini is able to give the audience a peak into what his family was like, and how his mother and father reacted in their daily lives. Another scene in the movie that visualizes a time in Fellinis past is when the fascist army comes marching down the street in front of all the townspeople. The scene is a retelling of how Fellini truly felt towards the fascists, and how ignorant the townspeople were to simply allow them to march in and rule the town. In this par ...

How Inverters and Converters Work in Hybrids and Electric Vehicles

How Inverters and Converters Work in Hybrids and Electric Vehicles In a hybrid and other electric vehicles (EVs), two key elements work together to manage power and recharge the circuits. Here is how these critical components- the inverter and converter- work in tandem.   The Function of an Inverter Broadly speaking, an inverter  is an electrical device that converts electricity derived from a DC (Direct Current) source to AC (Alternating Current) of the type that can be  used to drive a device or appliance. In a solar power system, for example, the power stored by batteries charged by solar panels is converted to standard AC power by the inverter, which provides the power to plug-in outlets and other standard 120-volt devices.   An inverter serves the same kind of function in a hybrid or EV car, and the theory of operation is relatively simple. DC power, from a hybrid battery, for example, is fed to the primary winding in a transformer within the inverter housing. Through an electronic switch (generally a set of semiconductor transistors), the direction of the flow of current is continuously and regularly flip-flopped (the electrical charge travels into the primary winding, then abruptly reverses and flows back out). The in/outflow of electricity produces AC current in the transformers secondary winding circuit. Ultimately, this induced alternating current electricity provides power for an AC load- for example, an electric vehicles (EV) electric traction motor. A rectifier is a similar device to an inverter except that it does the opposite, converting AC power to DC power. The Function of a Converter More properly called a voltage converter, this electrical device actually changes the voltage (either AC or DC) of an electrical power source. There are two types of voltage converters: step up converters (which increases voltage) and step down  converters (which decreases voltage). The most common use of a converter is to a take relatively low voltage source and step-it-up to high voltage for heavy-duty work in a high power consumption load, but they can also be used in reverse to reduce voltage for a light load source. Inverter/Converter Tandem Units An inverter/converter is, as the name implies, one single unit that houses both an inverter and a converter. These are the devices that are used by both EVs and hybrids to manage their electric drive systems. Along with a built-in charge controller, the inverter/converter supplies current to the battery pack for recharging during regenerative braking, and it also provides electricity to the motor/generator for vehicle propulsion. Both hybrids and EVs use relatively low-voltage DC batteries (about 210 volts)  to keep the physical size down, but they also generally use highly efficient high voltage (about 650 volts) AC motor/generators. The inverter/converter unit choreographs how these divergent voltages and current types work together. Because of the use of transformers and semiconductors (and the accompanying resistance encountered), enormous amounts of heat are emitted by these devices. Adequate cooling and ventilation are paramount to keeping the components operational. For this reason,  inverter/converter installations in hybrid vehicles have their own dedicated cooling systems, complete  with pumps and radiators, that are entirely independent of the engines cooling system.

Rodriguez Summary and Rhetorical Precis Assignment

Rodriguez Summary and Rhetorical Precis - Assignment Example Richard Rodriguez narrates the story of his education and explains how the experience affected him. At the time of the narration, the author is thirty years old. Although he is a now grown man, he remembers once feeling uneasy in front of the classroom (Rodriguez 519). He says that although he is Spanish origin, he underwent an educational system that used English as a primary instruction language. He admits that while he was growing up, people admired his success at school. The education, he received, however, was a scholarship that inspired him towards excelling in classes. He grew so anxious about school that his parents worried about his later trajectory in life. The author realized that moving away from home was the sole determinant of his success at school. This feeling eventually made him uneasy with his parents. Possessing the feeling pushed him towards studying other people and books for answers. He eventually realized that scholarship students of Spanish descent experienced the same feeling. He drew lessons from a book that summarized the paradox of receiving education. The author realizes that the school and home exist at cultural extremes. A student, therefore, pulls away into the rational system of thinking. Besides, the student escapes the intimacy of home thereby astounding the very parents who took one to school. Richard Rodriguez, a writer of Spanish descent, writes an essay, Achievement of Desire, detailing his experiences of education. Although he is old by the time of the narration, he describes his experiences from an early age. It is crucial to highlight that the author bases his arguments on his educational experience as a person from a minority community. The author springs from a Spanish minority in America. His central argument is that education eventually alienates a person from one’s family. In order to acquire education, he

St George Bank Corporate Performance Centre - Human Resources Essay

St George Bank Corporate Performance Centre - Human Resources - Essay Example This paper illustrates that literacy was traditionally viewed as the ability of an individual to read, and communicate using symbols in a defined social context. In this context, a literate individual can ‘derive and convey meaning, and use their knowledge to achieve a desired purpose or goal that requires the use of language skills, be they spoken or written’. Such an individual can reorganize the meaning of a given language from one knowledge base to fit in another knowledge base. The concept of literacy has evolved over time with the changes that are observed in the society so that in the modern setting it has grown to include knowledge of the applications of information communication technologies and other critical literacy in the daily operations. The use of modern technology such as computer and the internet is common in the current work place to facilitate various organizational functions. The organizations are showing increasing concern on customer satisfaction i n order to attract and retain customers as one of the strategies for competition. Customer satisfaction will in turn be influenced by the quality of service provided (speed, accuracy, and convenience). The application of modern technology is appropriate in achieving this objective. The employees need to be conversant with these modern technologies to ensure that they are effectively applied at the workplace. However, this may not be achieved since some of the employees are illiterate and this hinders their ability to learn and understand the application of such modern technologies.... This led to the development of training reforms with the initiation of programs such as Towards a Skilled Australia (1994-1998), A Bridge to the Future (1998-2003), and Shaping Our Future (2004-2010) all emphasizing on the essence of adult literacy and numeracy skills (Smith, 273). This has set pace for adult learning in different organizations within Australia. This paper focuses on various aspects of adult learning and training employed at St George Bank, Australia. The use of adult learning principles to develop workforce at St George The level of literacy has been relatively high in the general population in Australia in the past few decades with low levels of literacy recorded for indigenous students (Department of Education Science and Technology, 2012). These individuals move on to become employees in organizations. However, significant developments are often recorded in the operations of organization necessitating training and development programs for the employees. Such empl oyees will be trained at older ages applying the principles and processes in adult learning. Adult learning is necessary to enhance a change in the skills of the adults, their behaviors, their knowledge level, or attitudes and thoughts towards some concept (Russell, para.2). The learning process among adults may take a different dimension from that observed among the young learners, largely because the adults have had some experiences and expanded individual understanding of a given concept. Significant differences are observed in the ‘degree of motivation, the amount of previous experience, the level of engagement in the learning process, and how the learning is applied’ (Russell, para.2). Generally, an effective adult learning process will occur if there is

Analysis on the role of women and men in vanity Essay Example for Free

Analysis on the role of women and men in vanity Essay Victorian era literary has produced many different masterpieces from many different writers who focused mainly on the emergence of interpersonal issues involving love, money and social status, usually backdropped by a historical event with national relevance at the time of the story telling. Vanity Fair is one of these types of this kind of work. And even until today, Vanity Fair is one of the materials referenced by critics during literary analysis involving the role of women in the society, the role of patriarchal influence in the Victorian era social politics and the presentation of different women stereotypes in literature. Vanity Fair is a serialized literary material written by William Makepeace Thackeray, published initially in the pages of Punch Magazine in the United Kingdom, beginning at the start of the year 1847, the final instalment appearing a year later in July. The initial title of this masterpiece was Vanity Fair: A Novel without a Hero. A popular saying describes vanity as the favorite sin of men and women, a line of thought which will be heavily discussed and supported in this particular paper through the analysis of the presence of vanity and the role of men and women inside the society on the propagation and existence of vanity. Vanity Fair is a very interesting book that attacks personal and societal illnesses that causes the corruption and corrosion from the inside of what was believed to be a socially-shared moral right. The author attacked the issues and the personal and social crises by pointing out the role of individuals as well as the role of the structure of the society that influences the lives of the individuals in the story. â€Å"Almost every sin in Vanity Fair can be traced, beyond personal weakness, to the fundamental laws of money and class The poison in Vanity Fair infects the bottom rungs of the social ladder as well as the top (Dyson, 1973, p. 86). † The role of women in William Thackeray’s â€Å"Vanity Fair† There are many different women found in the novel Vanity Fair. But there are some key female characters that provided significant roles in the story so that the novel can depict the real life situation in the Victorian era and in the process provide whatever moral lesson it can about the aspects of life that it managed to discuss and tackle. The list of key female characters that require scrutiny and analysis is topped by the three women characters that possess any or all of the traits that made them important, like personality, influence, cunning and power: Miss Crawley and the contrasting Becky Sharp and Amelia Sedley. Becky Sharp – In a novel without a hero, Becky Sharp was the heroine, even if for some she is the anti-heroine. Becky was one of the two lead women characters who are central to the story. The two girls are opposites in many different ways, and their lives continue such path, with Becky becoming the most villainous of the two and Amelia Sedley her exact opposite. Indeed, the character of Becky Sharp was the catalyst for social abrasion. Some might feel that Becky represents everything that is morally bad and undesirable in the society inside Vanity Fair. Sharp’s character also reminds the readers that people cannot ignore people like her and the characteristics that she displays, dismissing it as a characteristic that is a mere product of a fictional character. Her character represents a type of individual who is alive in the real world. In some twisted consideration, Becky can be considered as the source of â€Å"life† – if life means the presence of constant conflict and the consistent surfacing of anything unexpected – inside a society because Becky does not let social norms get in the way of what she wants. â€Å"The woman who goes after money and status but finds that they do not satisfy her a woman like Becky Sharp is allowed to be at least morally interesting (Garson, 2007, p. 99). † Whether readers admit it or not, Becky’s character is an important pull to the consciousness of the readers; she provides the intrigue and sin that readers on the outside condemn but diligently follows through in the next episodes of the novel. Becky seduces and elicits the feeling of scorn and hate so much that she makes the readers always eager to know what happened to her, largely because real life readers are as vain as her. Becky taunts the devil in the readers, making them think and reconsider the â€Å"what ifs,† the things that Becky is not afraid to do which the readers are having second thoughts of doing. Becky triggers the fantasies. For the women readers, it is the fantasy of being able to pull of seduction and gain worldly possessions, to bed many different men and feel a different kind of power, to be free from the shackles and restraints the patriarchal society placed upon women and to be largely free and unaccountable to anything. For male readers, the fantasy is to be seduced by a Becky Sharp, to be offered body and lustful obedience in exchange for money and power that not every man can have in his lifetime. Becky made the world go around inside Vanity Fair, even if the sad part is that as a whole, she is still a mere part of the patriarchal society that used her as much as she used it to her advantage. â€Å"And what else creates change in Vanity Fair if not Beckys subversive sexual behavior? It is she deprives Amelia of a loving husband well before Thackeray has him killed off on the battlefield at Waterloo (Armstrong, 1990. p. 178). † Amelia Sedley – Amelia contradicts Becky in comparison in many ways. Amelia always opts to live in the past and is tied with the memory of past while Becky is always looking ahead into the future. Amelia is always passive and easily contented, while Becky is always on the move, always hunting or scheming so that she can get what she wants. Amelia is the prototype for the docile and meek domestic housewife, during and after her married life with George, while Becky was â€Å"anything but. † Amelia gives the readers hope that there are still people who walk the straight path of morality, while Becky is jumping up and down, always falling far from where morality wants her to be. Amelia’s role in the novel is more than just as an individual who represents everything that Becky is. Amelia, to some extent, was also the symbol of the ills of the life of being meek and sulky. She is the anatomy of the unknowing victim, the unwitting casualty to the moral massacre that poverty, indebtedness, puritanism and being overly morally upright undertakes in everyday life. She was an angel all right, but Thackeray made sure that even with wings it is easily discernable that Amelia is far from being in heaven largely because of her personality. Amelia, as a character, lived a life that was far from being the ideal married life, and the story was as unkind to her as the critics of the symbolism of woman to which she stood for. â€Å"Late-Victorian women writers contributed to the fight for womens rights by creating representations of women that confronted the self-abnegating, submissive, housebound image of middle-class Ideal Womanhood. This ideal was epitomized at mid-century by William Thackerays Amelia Sedley from Vanity Fair (Mangum, 1999, p. 2). † Becky and Amelia: The analysis and profiling of the real heroine The heroine in the story can either be Becky or Amelia, depending on the reader and the readers perspective and moral standpoint. This is because the identification of the heroine type between the two female characters in the novel speaks a lot about the personal characteristics of the person making the difference between the two. The reader would be placed in a dilemma wherein the reader has to choose which personality she would approve between the polar characteristics of Becky and Amelia. â€Å"Plot in Vanity Fair is primarily the histories of two women: one, the shrewdly competent Rebecca Sharp, consistently exploits the conventions of high society to rise within it; the other, the compassionate but vulnerable Amelia Sedley, is exploited by Rebecca and others in their campaign to achieve social prominence (Lund, 1992, p. 23). † The author was consistent with what critics call as rule in the creation of fictitious married female characters. The story divides the desire for love and for materials goods between two individuals who are vaguely antagonists or protagonists in the story. The clear idea to the readers is the priorities of the women as human characters, looking at them outside the scope of gender. As a human character, Becky was the one who puts material things above all, while the character of Amelia puts love above all providing not just a state of realism but also a sense of balance to the presence of contrasting but significant roles in the novel. With this the reader, male or female, would knowingly or otherwise pick one of the two to become his/her heroine largely on the identification of the same grounds where the character and reader stands. A reader will hardly choose both because like the rule of the fiction writing, the reader will only empathize with the predicament of the character with whom he or she relates the most. â€Å"The rule in fiction is that a female character cannot want both love and luxury. Rare indeed is the novelistic heroine who genuinely loves her husband but who at the same time desires and frankly enjoys the goods that he is able to buy her (Garson, 2007, p. 99). † Thackeray makes it more difficult for the readers to pick which is the heroine between the two opposite characters because an important characteristic of the difference between the two is that the author created characters which are neither white nor black. Becky and Amelia are both neither strictly good nor straight-out bad. The differences of the two candidates for heroine-ism also made implications that altered their state of being good or bad as their state of lives moves forward in the story. There is a sense of goodness in Becky as much as there are some things in Amelia which may merit disapproval from the readers. Because the story is centered on domestic life of couples and the complexity that the society and the personalities of the people in it contribute to the lives of married individuals, the personalities of Beck and Amelia as wives are just as important pieces of consideration as much as their own personal characteristics are in the pursuit of defining who is the more suitable heroine between the two. And like their personalities as single individuals, how they were as wives is just as complicated, Thackeray became consistent with the idea of ending up with having no real defined hero (or heroine for that matter). It forces the reader to take a very good look at real life before finally judging who between Becky and Amelia deserved to be raised in the pedestal as the ideal woman and wife. â€Å"The role she plays perhaps most productively is that of the faithful and charming little wife to Rawdon Crawley. Ironically, as long as she finds it advantageous to play this role, she is a much more effective domestic angel than Amelia Osborne, whose devotion to her husband George is heartfelt but sterile, who maternal affection is positively destructive, and who is quite unable to repay Dobbin for his years of devotion. In contrast to Amelia, Becky brings out the best in her husband, transforming Rawdon from a randy roue to a contented husband and a devoted father (Garson, 2007, p. 99). †

Epic of Beowulf :: Epic of Beowulf Essays

The Hero Beowulf It is very common that a favorite tale told to a small child before he goes to sleep is actually a great epic story that has lived on for many centuries. The tale of Beowulf is just that. Beowulf was written during the Anglo-Saxon era, when heroic deeds and loyalty to one’s leader were traits of a person that lived on forever, by means of poets and writers. Beowulf tells the story of a hero: one that faces many great battles with many great enemies, conquering one after the next only to finally face his death, in his battle against the dragon. Up until the end of Beowulf’s life he was constantly looking to be the hero. Beowulf, through the years, has lived on as a legendary hero, conquering all obstacles as though he were immortal. However, his mortality is exposed by his death, the same death that makes him a superhero, working and fighting evil for the people, and as a person. Beowulf, by all means, is a hero. A hero fears not, death, nor destruction of his own being, but instead risks all that he is for what he believes to be right, moral, and just. In the time of the Anglo-Saxons’ reign of England it was noble and expected for a person of high honor to be more than loyal to his king. In fact, it was considered noble to be loyal to anything that was significant to humanity. In Beowulf, Beowulf is loyal to Higlac. "Higlac is my cousin and my king†¦(142)" says Beowulf in his preparation to do battle with the threatening monster, Grendel. Loyalty to the Anglo-Saxons was heroic; however, the tale of Beowulf has lived on so many years for a greater reason than Beowulf being a loyal individual. Heroes today, as well as heroes of yesterday, such as Beowulf, all share the characteristic of their willingness to die in their attempt to accomplish their heroic act, thus making the act in itself heroic. Beowulf knows that there is a chance that he may die in his great battle against Grendel when he says, "No, I e xpect no Danes will fret about sewing our shrouds, if he wins. And if death does take me, send the hammered mail of my armor to Higlac†¦"; yet he is still willing to attempt to conquer Grendel. Beowulf says, "My hands alone will fight for me, struggle for life against the monster.